I don't know who decided it, but I'm sure glad they did:
August 10 is National S'Mores Day!
S'Mores are HOT in the culinary world these days. Take, for example, my recent trip to ultrahip New York City: the campfood favorite was demonstrated and served at the Martha Stewart party, the headline of the entire Hershey's campaign (they had a suite where bloggers could visit and make their own), and featured on the cover of this month's Everyday Food magazine.
Celebrate this "holiday" by making the treat with your family. Try something less traditional, by adding a different type of candy bar, sprinkle with nuts or try flavored marshmallows. Can't get a fire going outside? Don't forget my Baked S'Mores.
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